konceptjones
The one between three and three.
I didn't say it should
Reread my post but with more comprehension and less feelings
I did, but the feelings are yours, hence that post and your reply.
Logically speaking, there's no compelling reason to charge $100 for a basic cut ever. If you're throwing in skin treatments, wash, and some other shit, ok now we might be able to justify it, but barring that: No.
These cats are trying to go the luxury brand route: Sell less, but make more per sale by overcharging. But that's a bad business model for the average barber, as you can clearly see since they're losing so many customers. Businesses are free to charge whatever they want for their services, but consumers also have the ability not to patronize those businesses when they don't see the value in the service provided at such a high cost.
Also, one of my college crew that used to cut us all up in the dorms has been a licensed barber for the last few decades with a fairly popular shop out here. Two of my aunts are also licensed, one of which had her own spot that I used to get cut at when I was younger.