Duwop
Sometimes being the hero means saving the villain.
sounds like a sales pitch....The gun analogy works because guns are something rarely used in terms of self defence (obviously I'm not counting using guns to straight kill someone else) insurance is the exact same way. I'm well aware of the faults of insurance companies but as I said it's better to have it than to not have it and foot a bill 4x the insurance amount.
transfer of emotion
creating a need specifically for the product you are trying to sell through fear......
and still a gun is property you own. you do not continue to pay on it, for life.
if a gun costs like $1,200 you save up, you buy it, it's yours....
they don't give you $10 payment for life that raises every year for...."reasons"
i mean if after 30 years you paid over $4,000 for a gun you never used.....would that not seem like you just got got??